New outdoor gear and clothing, reviews, trips,
Formerly the Retailers of the Outdoor Industry (ROI), the Grassroots Outdoor Alliance (GOA) is a group of 32 outdoor retailers like Adventure 16, Massey's, Rock Creek Outfitters, and Summit Hut.
The GOA's purpose is to promote the unique experience of shopping in an independent, locally-owned outdoor store, the heritage of outdoor specialty, and the importance of experiencing the
outdoors to Americans... and of course, business practices that positively impact local communities and the environment.
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